***Special offer for HBA members only:
discounted pricing offered if you register for all 3 CAPS courses***
Contact Valerie Braverman for the discount.

Be sure to register for all 3 CAPS classes in order to receive the CAPS designation from the NAHB.
Click here for CAPS II registration.
Click here for CAPS III registration.

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically.

This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.

As a graduate of this course, you will be able to:

Identify access points and marketing opportunities within targeted AIP market segments.
Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
Identify common challenges of functioning in a real-world environment for the AIP population.
Enhance the client consulting process with effective needs assessment and communication techniques.

Who Should Take This Course?

This course will benefit builders, remodelers and allied professionals that serve the aging in place market, including occupational therapists, real estate professionals and trade contractors as well as academics.

Session facilitator Christine Fortenberry has been building, developing and remodeling for over 40 years. She is a member of the NAHB Education Committee and was the 2015 chair of the CAPS Board of Governors. A graduate of Georgia Tech, Christine is a guest lecturer for the Georgia Tech School of Architecture and other organizations on the subjects of Universal Design and Aging-in-Place in addition to being a multi-certified instructor for NAHB.

Pre-registration is required for this course.
No walk in registrations will be allowed.

Sign in begins at 7:30 a.m.

This session qualifies under the Rules of the Georgia State Licensing Board for Residential and General Contractors for six (6) continuing education hours. The Greater Atlanta Home Builders has approved this seminar for six (6) CPHB continuing education credits.
This session is approved by the Georgia Real Estate Commission for six (6) continuing education credits.

CREDIT NOTE: Any session approved for Georgia State Licensing Credit or Georgia Real Estate Credit requires the participant to attend the full session to receive credit. The participant is required to sign in and sign out. Failure to sign in or sign out will result in 0 CEUs/credits for the session. Sorry, no exceptions.

NAHB Designations: This course is required for the NAHB Certified Aging in Place Specialist designation.
This course can be an elective for the Master CSP and CGA designations. This course provides six hours of continuing education credits for these NAHB designations:
CGA, CGB, CGR, GMB, CSP, Master CSP, CMP and MIRM.

Additional Credit Information:The National Association of Home Builders is a Registered Provider with the American Occupational Therapy Association, Inc. The assignment of AOTA CEUs does not imply endorsement of specific course content, products or clinical procedures by AOTA. Education distributors who would like to offer CEUs to their students for approved courses must inform NAHB at the same time the course(s) is scheduled. This course provides 0.6 continuing education credits for AOTA.

A 48-hour written notice is required for ALL cancellations -- NO REFUNDS FOR NO-SHOWS

Contact Valerie Braverman, Education Director, for questions or assistance (vbraverman@atlantahomebuilders.com or 678-775-1469).

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Marketing and Communicating with the Aging in Place Client (CAPS I)